Selected work
Ten projects across SaaS, AI integration and freelance engagements — including two Shopify apps I build and run myself — reaching 230,000+ combined users. Each case study covers the problem, my role, the key decisions and the outcome.
AI Scalify · 2023 — Present
An AI-powered Facebook and Google Ads automation platform where a Claude-based agent creates campaigns, generates creatives and reads analytics through plain language.
23,000+ active users
SaaS Lift Apps Studio (Founder Project) · 2025 — Present
A Shopify app that joins store transaction data to Meta ad spend and reports the profit a campaign actually made — after COGS, shipping, fees, refunds and discounts.
6 profit metrics
SaaS Easy Ads · 2022 — Present
A beginner-friendly ads tool that lets non-marketers launch Facebook and Google campaigns with AI copy and audience suggestions — used by 210,000+ people.
210,000+ users
SaaS Spacloudy (Founder Project) · 2024 — Present
A B2B SaaS for spa, hammam and salon management that I designed and built entirely solo — including a Claude-powered assistant that handles bookings in Arabic, French and English.
1 built by
SaaS Lift Apps Studio (Founder Project) · 2025 — Present
A Shopify app that turns Meta campaign setup into a guided wizard — AI-written copy, live Instagram and Facebook previews, real audience estimates, and one-click launch to the merchant's own ad account.
3 ad formats
SaaS Easy Pixel · 2023
A Shopify app that automates Facebook Pixel and Conversions API setup, removing the single biggest source of merchant support tickets.
Eliminated support friction
SaaS Black Horse Delivery · Aug 2025 — Nov 2025
A delivery-management platform spanning operations, fleet and customer-facing booking, built with Vue, NestJS and a full CI/CD and E2E testing pipeline.
3 domains covered
Freelance Seaside Transportation (US) · Aug 2024 — Jan 2025
A transportation-management system for a US operator: member management, scheduling, driver coordination, payments, dashboards and interactive maps.
US client region
